If you didn’t hear, Ryan Eagle and his “empire” is gone, and affiliates are being left without a way to collect money and getting paid. An interesting open letter landed in my inbox late Tuesday Night from CPAlead’s CEO Peter Tarr, obviously addressing this topic and offering to help publishers “who have suffered some losses an opportunity to boost their earnings.” While they purposely do not address EWA or BLAM Ads, two companies owned by Ryan Eagle, the letter is addressed to publishers who haven’t worked with them in a while — and offers them a 10% bonus on all revenue for new publishers and former publishers. 

I find the letter very interesting on several levels, because it addresses the business of affiliate and performance marketing as what it should be: a business. While some companies still push themselves as the “newest” and “hottest” company around with personality driven people driving fast cars and flashing wads of money, CPAlead is takimages.ing a completely different approach. As their letter states, they have never had payment problems and continue to grow year after a year — being named to the Inc 500 list twice and one of the Top Three Fastest Growing Marketing and Advertising Firms in the Nation.

This is important to note, because as more and more companies go out of business, people need to pay attention to who is paying and who is not. They also need to start focusing on working on companies that have established stability and can survive more than a few non-payments because they have positive cash flow, proper management and a large cash reserve. According to people in the know, CPAlead has millions of dollars in reserve and is actually out there looking to buy companies. This is a huge difference than many of the companies in the space, that still haven’t figured how to run a company, let alone pay their affiliates on time.

What makes CPAlead unique is also their CEO, Peter Tarr. Unlike many of the companies out there, the founder of the company is not their CEO. They realized at some point they needed to grow and hired a professional from outside the space, who had a background in finance and investments. This is why the company was able to grow even during times where much of the industry suffered. Highly recommend if you haven’t seen it, to take a look at Murray’s interview with Peter Tarr that was done at the end of the summer, where it almost seems that he is predicting the fall of EWA and BLAM ads.

The letter is below, but I would invite you all to think about the companies you work with. While maybe you want to have loads of money, a fast car, shouldn’t you expect more of the people that run these other companies? Wouldn’t you rather have them spending the money on investing in their company and it’s stability and not hookers and blow?


What's your opinion?