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Monthly Archives: February, 2013

Marketing Madness

Google’s Enhanced AdWords Campaigns Help in the Multi-Screen World

People can now surf the web on their televisions, which is quite indicative of the multi-screen phenomenon that is sweeping the country right now....
Pesach Lattin -
Marketing Madness

Location-Based Tools Bring Mobile Advertising Great Performance

Mobile ads are the way of the world these days or at least, the way of the web. Marketers have realized the massive migration...
Pesach Lattin -
Lawyers Run The World

Microsoft: Google Reading Your Emails

Well, it seems that ancient history has come back to attack Google, probably only because Google has reached the top as far as digital...
Pesach Lattin -
Marketing Madness

Content Rules Over Social Marketing

A couple of weeks ago, I wrote about the way marketers, despite huge innovations in the social marketing industry, still rely use content marketing...
Pesach Lattin -
Marketing Madness

Network Fights Child Explotation Claims

Stanislav Telyatnikov, the Ukrainian millionaire who founded MGID.com is not sitting down amid mass emails sent to the industry claiming that his company is...
Pesach Lattin -
Marketing Madness

New Opportunity with Instagram for Marketers

Most of the social networks that are of some sort of use to marketers have one very crucial feature in common. Twitter, Facebook, LinkedIn...
Pesach Lattin -
Marketing Madness

Try Click to Call With Bing

As the popular phrase says, “If you can’t beat them, join them.” Bing made big attempts for a while to create bigger and better...
Pesach Lattin -
Marketing Madness

Facebook Users Losing Interest?

With all the marketers that advertise within Facebook today, the average, everyday Facebook user is paid a lot of attention. These social marketers need...
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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