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Monthly Archives: January, 2013

Specials

Google AdWords Express: Should Small Businesses Be Excited?

For small businesses, there are far fewer marketing opportunities presented, due to the costliness of the advertising methods that the world’s bigger businesses use....
Pesach Lattin -
Marketing Madness

Google Brings New “Quick View” to Mobile Platform

Google search is something that most people are using on their mobile phones these days than they are on their desktop or laptop computers....
Pesach Lattin -
Marketing Madness

Promoting Pages Just Got A Lot Easier

Facebook has really shown their potential for innovation in 2012, releasing quite a few new features for use by both marketers and the everyday...
Pesach Lattin -
Specials

Make 2013 Your Bitch

It is almost time to ring in the New Year! It is time for reflection, change, renewal, and celebration. The pure awesome thing about...
Ricky Ahuja -
Marketing Madness

Affiliate Summit West 2013 Party RoundUp

Over the course of the year we attend a handful of shows and conferences outside of the usual suspects like ASW, ASE, Ad:Tech &...
Corey Gleichenhaus -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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