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Monthly Archives: January, 2013

Marketing Madness

This Facebook Feature Works Best

Advertising with Facebook allows marketers many options for placement as well as many ways to reach consumers in the online Facebook community. Constantly, the...
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Marketing Madness

80% of Social Media Will Fail

In most cases, the majority of what you will find on the web regarding digital marketing news will contain tips, data, and good recommendations...
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Marketing Madness

YouTube to Test Paid Subscriptions

There are plenty of places for marketers to look when they present interest in starting a video marketing campaign, but most commonly we see...
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Marketing Madness

Google+ Doing Better than Thought?

In the realm of social media that is rapidly expanding across the World Wide Web, there is one thing that everyone thinks that they...
Pesach Lattin -
Marketing Madness

Yahoo’s Revenues Increase

Year after year, Yahoo has not left marketers with much news for excitement, and revenues from the company have not really been as impressive...
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Marketing Madness

Email Sticks Around as a Consumer Favorite

In email marketing, there are a lot of very fragile lines that marketers have to be careful not to cross, making for a very...
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Leaders

Murray Newlands Drinks and Flies

Ever wonder what Murray Newlands does for fun? Well, when in Vegas he was at the Total Marketing Systems party, which consisted of drinking...
Murray Newlands -
Leaders

Exclusive Offers is How to Work CPA

Sean Wagner of Infinite Traffic makes it clear in this interview on PMI-TV that exclusive offers are where it's at. While it's not that...
Murray Newlands -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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