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Monthly Archives: November, 2012

Marketing Madness

Social Media Revenue to Reach $9.2B by 2016

The predictions all seem to be getting larger and larger, even as the country’s economy stays relatively shaky. Somebody must be doing something right...
Pesach Lattin -
Marketing Madness

Mobile Rocked Black Friday

As one can easily imagine, Black Friday in a newfound digital world was much different this year than it was a few years back....
Pesach Lattin -
Marketing Madness

Mobile Growing Faster Than Anyone Thought

Digital consumers are still spending a majority of their time on desktop computers, which is where the most beneficial marketing measurements are still seen....
Pesach Lattin -
Marketing Madness

Facebook Updates Targeted Page Posts in Response to Complaints

Ever since Facebook released their feature of allowing brands and businesses to target their Page Posts, marketers have embraced the opportunity that the network...
Pesach Lattin -
Specials

Monogamy Is Overrated: It’s All About Being a Player

Together forever sounds great … in theory. But in the world of affiliate marketing, pledging your undying loyalty to one income source could be...
Dave Walker -
Leaders

I’m Giving Affiliates Money to Buy Media

Seriously, there is a company now out there that’s sole purpose is to work with, among other things, affiliates in order to help them...
Murray Newlands -
Leaders

Ted Dhanik: Click-to-Call is Next Big Thing

Media Rockstar Ted Dhanik, CEO of Engage:BDR talks about what is hot in lead generation: click-to-call. Media buyer affiliates are having a lot of...
Murray Newlands -
Leaders

Clash Group Rises from the Ashes

If you are curious what happened to Clash Media, the company that went belly up in the US a little under a year ago,...
Murray Newlands -
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
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Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...

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