Todd Crawford, CEO of Impact Radius is interviewed by Murray Newlands at Affiliate Summit East 2012. Impact Radius is a technology provider for affiliate and performance marketing that has gained enormous traction with working with brands. Founded in 2008, Impact Radius provides marketing technology solutions to results-driven companies. It delivers a fully-integrated suite of marketing technology products including easy-to-use and flexible tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management.
The Farris Factor: Revolutionizing Marketing
Amanda Farris, CEO and Founder of LinkUnite, is a rising star in the performance marketing industry who is leaving her mark on the business world. Her stunning presence and engaging personality make people take notice when she speaks, and her passion for her work shines through in everything she does.
"LinkUnite is a movement, born out of necessity and driven by myself and Sara Malo," Amanda reflects on the...
Does Sex Still Sell in the Age of Digital Marketing?
Advertising has come a long way since the days of Madison Avenue, with the majority of marketing now being digital and more tailored to its audience. However, one aspect that has remained unchanged is the use of sexual imagery in advertising. Despite the #MeToo movement and the death of Hugh Hefner, sexually suggestive content is still prevalent in advertising.
This article will examine how sexual content is used...
Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising
The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with Avnet, an electronics components distributor headquartered in Phoenix, to feature their logo on the team's jerseys.
The agreement makes the Diamondbacks the third MLB team to sell advertising space on their jerseys, following the trend set by the Boston Red Sox and the Cleveland Indians....
The Hispanic Advertising Industry Thrives Despite the Ad Recession
The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with many giants reporting a decline in their advertising revenue. However, some experts are optimistic that the Hispanic advertising sector may be shielded against this trend. The U.S. Hispanic market is the third-largest growing economy in the world, and there is a strong rationale for advertising targeting Hispanic consumers...
LevLane Advertising Promotes Elizabeth Weir to CMO and Kevin Dunn to CCO, Marking Continued Growth and Success
LevLane Advertising, a leading full-service advertising agency based in Philadelphia, has made two key promotions within its leadership team. As of February 1, 2023, Elizabeth Weir has been promoted to Chief Marketing Officer (CMO), and Kevin Dunn has been promoted to Chief Client Officer (CCO). These newly created roles are a testament to the continued growth and success of the 40-year-old agency.
Both Weir and Dunn have been instrumental...