I do not want to seem as if I am trying to promote eMarketer, with all the information I get from their studies and reports, but they are constantly coming out with some kind of new results that are worth writing about. Today, they have released a new prediction for Twitter as a social media … Read more
As some of you may or may not have noticed, I have not written on here for a couple of weeks now. Call it writer’s block or actually taking to heart some comments that were made about me and my network (Affiliate Venture Group) and actually giving a shit about what some faceless people had … Read more
Online video ads are still far less numerous than television ads, but that does not necessarily mean that they are not turning out to be incredibly successful. More and more people are using digital internet platforms to view their favorite television programs these days, and television sets are not being used like they used to. … Read more
There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the internet and from mobile devices. People have become well accustomed to the … Read more
With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets of mobile media. With the current growth pace of 80%, its even more crucial now to consider mobile advertising as one of your primary sources of ad inventory. In fact, new … Read more
As we know, tablets are becoming more and more popular as the top choice for mobile commerce. People are more comfortable using tablets to do their mobile shopping and computing than they do smartphones. Smartphones can, of course, be more convenient but the tablet has a bigger screen and often better functionality. Smartphones will always … Read more
A week or two ago, the talk of the web was focused on how Apple’s iOS 6 will be excluding YouTube as a featured app. Amongst other things, many people think the main reason is simply that YouTube is owned by Apple’s top competitor in the smartphone market. However, as always, Google knew exactly what … Read more
Murray Newlands interviews Ted Dhanik, President of engage:BDR a real-time display platform that is used a lot by affiliates and performance marketers. He goes way in depth into what types of what affiliate programs are actually working on his platform, and where media buyers need to focus. He reveals where the demand will be in … Read more
It seems the new platforms and opportunities in mobile advertising are spewing out from all over in a constant flow. Day after day, there is something new happening in the mobile marketing community and it is hard to keep up with it all. There are always those smaller bits of news that one might miss, … Read more
The results from a study conducted by SMB Group, a marketing insight company, in March 2012 came in today and were reported by eMarketer. The study was conducted in order to see which businesses were using social media marketing efficiently and which were not. The results show that big businesses are doing quite well with … Read more
We have not heard much from the email marketing world lately, especially with all the popularity that social and mobile marketing have gained. Email marketing has been deemed by many as an unsuccessful platform. There are opinions all over the web that say that email marketing is not worth the money, or that the results … Read more
The Affiliate industry lost one of it’s most loved veterans today. Rexanne Mancini passed away leaving behind a ton of friends and an amazing family. Rexanne was not only an industry veteran, but she was one of the very first Mommy Bloggers in the world with her first parenting site as an AOL site in … Read more
Though mobile marketing is the talk of the town recently, mobile video advertising has not exactly done as well as everyone has expected it to. As always, results vary, but most marketers have not been incredibly impressed with the performance that mobile video ads have brought for their brands or businesses. Plus, there is really … Read more
Ad4Game, already one of the biggest gaming performance advertising network has jut announced the launch of its new offer-based network. Until recently the network was only paying on a CPM and charging clients on a performance basis, but with their growing market share they felt it was time to offer all of the gaming offers … Read more
© Your Copyright Message
