One of the most effective and powerful ways to get the word out about your product or service is by distributing freebies. It’s no secret that online marketers have always used freebies to drive targeted traffic back to their websites.
But using freebies for traffic generation is not as easy as it used to be a few years ago. The Internet has become a crowded place and with the “social revolution”, more and more people are giving away stuff.
So if you want your offer to stand out and make an impact then it’s important that you do something radically different. You have to treat your “freebie marketing” as a serious marketing tactic and take the right steps to make it successful. Given below are a few tips to help you generate more traffic with freebies:
Give Away What You Can Sell
A common advice that online marketers get is to make their freebie high quality so that people like it and spread it. But it fails to talk about the level of quality.
When you decide to create and give away something for free, no matter what it is, keep in mind that for your audience the value lies in what they get out of it. So if you give away crap, it will send you crappy traffic. The solution? Try creating a product that you can sell, and then give it away for free.
This is pretty difficult to do but the results can be astounding when you actually put it into practice. Your audience will love you for being generous and they will not think twice in spreading the word about it. If you have truly lived up to their expectation, your freebie can go viral bringing you traffic for years to come.
Be Ready to Convert
Freebies can bring lots of targeted traffic, but in order to get the most out of this traffic, you should be able to convert it. Now, a lot of online marketers try to “sell” to the visitors they get from their freebie. But if you’re smart, you will use it to generate leads rather than sales.
The leads you capture using a freebie will be warm. These people have already seen the kind of value you can deliver and they’re ready for more. However, there is still need to build a relationship with them before you can sell them something. This is why it makes sense to grab their contact information such as their email address.
Follow Up on Your Leads
Once you start generating quality leads with your freebie, it’s time to follow up on them. People that join your mailing list after grabbing your freebie trust you to a certain extent. Now how you leverage and grow this trust will determine how much more traffic you can extract.
Go ahead and ask these new subscribers to spread the word about your freebie. Leverage their network and use this newly found trust to get more leads coming in. This way you’ll not only grow your relationship with your list, but also keep getting consistent traffic.
Please do share your ideas below on how one can use freebies to generate better traffic.