Murray Newlands chased down Jeff McCollum of Cake Marketing at affiliate summit this year, and wanted to know what trend he was seeing that is making a difference in revenue. Jeff revealed that he’s showing that 10% of all revenue is now coming from mobile and thus mobile optimization is perhaps one of the best things that can be offered by any network. Cake Marketing is a hosted software solution that provides real time analytics and tracking for online marketing campaigns. Our software enables advertisers, publishers and lead generators a scalable and accurate platform developed with a combination of innovative technology and an imaginative approach to doing business online.