Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize DigitalĀ has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis and most of them are doomed for complete and total failure.Ā He talks about the importance of managing your company appropriate, avoiding overspending, and planning for a rainy day. In one of our longest interviews so far, Peter also addresses the need for innovation and how their competitors are always a step behind. This is one of those interviews that all business people, especially those in performance and CPA marketing need to watch.

Why Are You A Total Failure? Finding Stability in Performance Marketing
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The CMO Who Cashed Out: Brinson Silver’s Downfall
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Silver, hailing from the lush avenues of Culver City, California, had climbed the ranks of the corporate world with a rare blend of charisma and...
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Amanda Farris, the founder and CEO of LinkUnite, approaches the digital domain like a seasoned sculptor approaches clay. For her, a website...