Peter Tarr, the CEO of Monetize Digital (fka sits down with our intrepid interviewer Murray Newlands about how Monetize Digital  has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis and most of them are doomed for complete and total failure.  He talks about the importance of managing your company appropriate, avoiding overspending, and planning for a rainy day. In one of our longest interviews so far, Peter also addresses the need for innovation and how their competitors are always a step behind. This is one of those interviews that all business people, especially those in performance and CPA marketing need to watch.