Peter Tarr, the CEO of Monetize Digital (fka CPALead.com) sits down with our intrepid interviewer Murray Newlands about how Monetize Digital has become one of the most successful companies in the industry making hundreds of millions of dollars on incentive-based marketing. Many new businesses pop up in this industry it seems on a weekly basis and most of them are doomed for complete and total failure. He talks about the importance of managing your company appropriate, avoiding overspending, and planning for a rainy day. In one of our longest interviews so far, Peter also addresses the need for innovation and how their competitors are always a step behind. This is one of those interviews that all business people, especially those in performance and CPA marketing need to watch.
Fubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations
In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory with the launch of Fubo Radio. This innovative addition introduces a lineup of ten AI-powered streaming stations, now available to Fubo's U.S. subscribers directly through their TVs. This expansion represents a bold step for Fubo, venturing into the dynamic world of radio broadcasting and marking a diversification in its service...
The Google Exposé: Peeling Back the Layers of Ad Network Mysteries
In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program.
Like a modern-day oracle, Adalytics' transparency report has prophesied a disturbing reality, one where the promise of digital outreach entangles unwittingly with the dark underbelly of the internet.
On an unassuming Tuesday night, the digital world's veiled corners were exposed.
The GSP, an enigmatic network within Google's vast advertising empire, reportedly generates a...
The CMO Who Cashed Out: Brinson Silver’s Downfall
In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate success, Silver's story now serves as a cautionary fable, echoing through the corridors of power and greed.
Silver, hailing from the lush avenues of Culver City, California, had climbed the ranks of the corporate world with a rare blend of charisma and...
OOH La La: The Transformation of Outdoor Ads from Simple to Smart
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a billboard in 1867, a time when the world was draped in the smoke of the industrial revolution, to the neon-drenched present, OOH advertising has not just survived; it has thrived, morphing with the ages, mirroring human ingenuity.
Imagine the shock of our 19th-century...
The Alchemists of Analytics: Spinning Web Traffic into Gold
Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It's a world where Amanda Farris, Susannah Rayburn, Phoebe Pinder, and Melanie Bivens — each a master in their own right — paint with the pixels of possibility and the vectors of vision.
Amanda Farris, the founder and CEO of LinkUnite, approaches the digital domain like a seasoned sculptor approaches clay. For her, a website...
