Malcolm Cowley is one of the guys who helped build the entire affiliate and performance marketing industry. As the Co-Founder of Buy.at, (now AffiliateWindow) the largest affiliate network in the UK, he helped create technology that we have all come to know and love. He’s also one of the guys who has been speaking to brands for years how performance marketing is essential for brands. In this interview with Murray Newlands, the host of PMI-TV, he talks about what technology is going to be built in the next ten years and how it must be used by brands. His new company Performance Horizon Group is developing those tools and ensuring that brands embrace the future of Performance Marketing.
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