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Monthly Archives: July, 2012

Marketing Madness

Why Are Idiots Ignoring this Traffic Source?

As advertisers, it’s always a priority to find the most suitable and effective ways to advertise, as well as the optimal places to put...
Pesach Lattin -
Leaders

(PMI-TV) Women in Power: Microsteph Drives Conversations and Traffic

Stephanie Lichenstien is the owner of Micro Media Marketing, a boutique social media company that specializes in niche markets. They are an outsourced social...
Pesach Lattin -
Marketing Madness

Facebook and Yahoo Settle Their Dispute with New Advertising and Content Partnership

With the countless lawsuits between big names in the digital world, it’s hard to keep track of them all. The results of these lawsuits...
Pesach Lattin -
Marketing Madness

CPA Reward Programs Making Comeback

About five years ago to compete in the CPA Marketing space as a network you needed to have a rewards program that rewarded your...
Pesach Lattin -
Lawyers Run The World

Email Marketers Win Decisive Legal Victory

A trial team led by J. Douglas Baldridge and Ari N. Rothman from Venable LLP obtained a unanimous jury verdict favoring the rights of...
Ari Rothman -
Marketing Madness

Facebook Leaving the Spotlight?

It wasn’t long ago that we were all hearing about Facebook’s advertising troubles, and before that there was so much excitement about Facebook’s new...
Pesach Lattin -
Lawyers Run The World

Employee or Independent Contractor?

Hiring employees involves both benefits and burdens. A fundamental benefit is that you can exercise a certain degree of control over employees in furtherance of...
Richard B. Newman -
Marketing Madness

Malicious Malware Could Ruin Your App of Choice

The most popular apps in application stores are always the ones that advertisers target, trying to get their ads to appear within those apps....
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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