In order to promote how effective online advertising is via Twitter, the social media company has started to buy advertising on television. Its first advertisement aired during a Nascar broadcast on TNT this past Sunday.
As part of a partnership between Twitter and Nascar, the social media company is looking to establish some level of gravitas that is desperately needed if they are going to continue seeking funding and perhaps eventually go public.
According to Reuters
Using Nascar to demonstrate how hashtag pages could work, Twitter aired six different 15-second spots during Sunday’s Pocono 400 race that introduced the “#NASCAR” hashtag and directed viewers to the URL “twitter.com/#NASCAR.” On the Nascar’s hashtag page, Nascar fans could view content posted by drivers, their families and racing teams that supplemented the cable broadcast.
One commercial showed driver Brad Keselowski taking a photo from inside his race car with the tagline: “See what he sees” while another showed the view from the helmet cam of a pit technician.
In a blog post previewing the Nascar hashtag page, Twitter executive Omid Ashtari wrote that “throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane.”
Of course, no one has pointed out that its not really that safe to Tweet while driving a car, let alone a Nascar race car.