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Monthly Archives: June, 2012

Marketing Madness

Raj Parekh joins leadership of ActiveProspect

ActiveProspect, a web based provider of Cost Per Lead Advertising solutions, today announced that Raj Parekh has joined the company as Executive Vice President...
Pesach Lattin -
Marketing Madness

Mobile: Higher Conversions, Lower Costs

Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and...
Pesach Lattin -
Specials

Spy on Your Competitors

Let’s face it, knowing your competition like the back of your hand is crucial. It allows you to devise a better online marketing strategy...
Mustafa Khundmiri -
Marketing Madness

The Right Way to Pitch a Guest Post

Writing good guest posts is one thing, but getting them accepted is something else. Guest blogging has always been popular. However, after the Google...
Mustafa Khundmiri -
Specials

How to Create a More Engaging Facebook Page

There’s something about Facebook that makes it so popular. Which clearly means that as an online marketer, you have to leverage the social platform...
Mustafa Khundmiri -
Marketing Madness

Windows 8 Brings Promising App Ads

At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to...
Pesach Lattin -
Marketing Madness

HitPath Drops Lawsuit Against Cake Marketing

Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved...
Pesach Lattin -
Leaders

(PMI-TV) Stop Drinking the Google Cool-Aid

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He...
Murray Newlands -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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