Wednesday, July 9, 2025

Monthly Archives: June, 2012

Raj Parekh joins leadership of ActiveProspect

ActiveProspect, a web based provider of Cost Per Lead Advertising solutions, today announced that Raj Parekh has joined the company as Executive Vice President...

Mobile: Higher Conversions, Lower Costs

Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and...

Spy on Your Competitors

Let’s face it, knowing your competition like the back of your hand is crucial. It allows you to devise a better online marketing strategy...

The Right Way to Pitch a Guest Post

Writing good guest posts is one thing, but getting them accepted is something else. Guest blogging has always been popular. However, after the Google...

How to Create a More Engaging Facebook Page

There’s something about Facebook that makes it so popular. Which clearly means that as an online marketer, you have to leverage the social platform...

Windows 8 Brings Promising App Ads

At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to...

HitPath Drops Lawsuit Against Cake Marketing

Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved...

(PMI-TV) Stop Drinking the Google Cool-Aid

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...