CPA Doesn’t Work Says Peter Bordes

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Peter Bordes isn’t shy about his opinion about the changing performance marketing industry. AS the Chairman and Founder of MediaTrust, he says that CPA isn’t really a proper pricing for inventory. The MediaTrust Performance Exchange is the next evolution of performance marketing according to him, and that publishers and affiliates need to stop thinking about CPA and CPL but more about volume and understanding their inventory. Interesting analysis of what he believes is a necessary change in the industry. We think a few people might disagree with him, so watch the interview and leave comments. Is he correct in what he’s saying or has he gone off the deep end?

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