Regardless of what type of online business you run – you need to have a targeted mailing list to gain balance and sustainability. While Twitter followers and RSS subscribers are good, nothing beats the the personalized communication that you can do using email.
A lot of online marketers struggle when it comes to growing their email list. The problem is, they don’t care to think out of the box. If you using the same old ineffective ways to add subscribers to your list, you will get not-so-impressive results. Given below are 3 unique tips to help you take your mailing list to the next level …
Optimize Your Sign-Up Form
While popups used to work great a few years ago, they don’t give similar results today. People don’t like pop-ups and they won’t like you for using them. All you need is a decent subscription box where your visitors can enter their email address to get more updates.
One of the best ways to get the most out of your subscription form is to optimize it effectively. Create two forms with different copywriting messages and split test them. If you’re using a service like Aweber, you’ll be able to do this very easily.
Use your copywriting skills to get creative with your split test. The more effort you put into optimizing your subscription forms, the better results you will get.
Leverage Your About Page
Your website’s ‘About Page’ is where a lot of your visitors go to check out who you are. You can leverage your about page to remind people to subscribe to your list. The idea is to weave in your subscription form into the page’s content in a creative manner.
Your focus here is not to ‘sell’ your subscription to your readers, but just point them to the form. Your visitors will be in a more receptive mode on your about page – and you can take advantage of that.
But make sure that the content on your about page is not vague. It should give clear details about you so that anyone reading it feels the ‘trust factor’. That’s what ultimately makes it easy for them to join your mailing list.
Have a Unique Sign Up Bonus
Gone are the days when you could bribe people with a free e-course or an ebook to join your list. Today you have to be really different with your sign up bonus. There should be real value in what you’re giving. In other words, the ‘bribe’ should be totally worth it.
Make sure your bonus is all focused around actionable content. You want your readers to feel the ‘kick’ when they receive it. Don’t just grab some PLR articles and package them into a cheap report.
Focus on what your subscribers would love. If you give them that special feeling, they will stick around for long. Even if it takes you a ton of effort to create your bonus, do it. Don’t compromise on the quality because top-notch quality gets rewarded with trust, admiration and loads of word of mouth.
Do you have any unique tips to offer that you use to grow your mailing list? If yes, then we’d love to hear from you – please share them in the comments section below.