Adknowledge Bashes Neverblue & Epic Financials

Goliath Advertising Network Adknowledge has issued a press release announcing new payment structures for publishers and proclaiming their financial success. However, in the same press release the company questions the financial stability of both Neverblue and Epic.

¬†While Adknowledge continues to meet the changing needs of their publishers, other networks in the industry are struggling: Velo Holdings Inc, parent company of Neverblue, Lava Life and Vertrue, filed for bankruptcy with over $1 Billion in debt; Epic Media Group’s Affiliate Division, formerly known as Azoogle, has reportedly stopped paying publishers; and Adteractive announced that they would be closing their doors without fulfilling their financial obligations to publishers.

The press release implies not only that Adknowledge will continue paying publishers on time, but that affiliates and marketers need to question the ability of Neverblue and Epic to continue paying publishers. This comes at a time where more and more affiliates are worried about the financial ability of networks to pay, and shows a new more aggressive stance of competing networks in advertising their services and ability to pay.

Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Similar Articles

Comments

What's your opinion?

Advertisment

Most Popular

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...