75% Don’t Click on Facebook Ads

If you didn’t hear General Motors has decided to stop working with Facebook as it “just didn’t work” according to the brand. It’s a huge blow to Facebook’s IPO when major companies are starting to leave Facebook.

Well, the glowing folks at Greenlight Digital, who have released several studies that don’t bode well for Facebook, are now claiming that as much of 44% of users have never clicked on a Facebook Advertisement on the social network. On top of that another 31% rarely click on ads.

The 44% number is what is really troubling for Facebook, because it means the methodology in which Facebook uses and the format is pretty bad. Facebook’s biggest problem continues to be their advertising system: while it’s making lots of money, more and more people are saying it’s not effective. On top of that, the Media has gone nuts on Facebook lately, claiming that Facebook advertising sucks in general.


Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Similar Articles


What's your opinion?


Most Popular

Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes...

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...