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Monthly Archives: March, 2012

Specials

3 Tips to Leverage Pinterest for Marketing

The Pinterest craze is spreading across the web like wildfire, and there’s no stopping to it. The site is on its way to social...
Mustafa Khundmiri -
Marketing Madness

Plenty of Fish Sued for Photo of Dead Soldier

Last month Plenty of Fish, POF was sued for using a dead soldiers photo in ads for “Military Man Searching for Love.   Army Lt....
Pesach Lattin -
Marketing Madness

Self-Serve Mobile Ads Available

ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker,...
Pesach Lattin -
Specials

Build Your Own Offer and Cross-Sell

I'm  a huge fan of diversifying business ventures and cross-selling to increase the bottom line. Why should you cross-sell to your consumers? Make more money...
Trent Silver -
Marketing Madness

Siri Sued by Angry Californian

Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...
Pesach Lattin -
Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin -
Marketing Madness

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...
Pesach Lattin -
Marketing Madness

Vergonomix aka Vergo Interactive

At VergoNomix we specialize in performance-based affiliate marketing and Cost-Per-Action (CPA, CPL, CPC) online lead generation campaigns. We connect online advertisers with consumers across...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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