My Schweddy Balls

If you haven’t seen the famous NPR-inspired SNL Skit, where Alec Baldwin describes the origin of rum-tined, malt ball filled treats that are called “Schweddy Balls”, you are probably in the minority now. Most recently Ben & Jerry’s took the name and has created an inspired flavor based on the skit, Schweddy Balls.  While I’m not usually in the business of talking about… well, Schweddy Balls, I figured that perhaps it was a great topic to talk about.

The fact is that certain headlines grab attention, and more than likely you’ve come to this page curious about my Schweddy Balls, there is perhaps something to be learned in creating performance based advertising.
I see tons of articles written on how to get great clicks, what power words work, but I’ve never seen an article that talks about using words in a creative way to get more clicks on an advertisement and drumming up attention.

Simply put, certain ads will be blocked by Adwords, Facebook and Bingg. However being creative might allow advertising that is slightly humorous (and well, a bit dirty) to get through filters.

Opie and Anthony, when they were on terrestrial radio, used to get through censors by using words with double meanings. While much of it was vulgar, it often exposed the ridiculousness of censoring a word based on its meaning. They loved talking about their favorite pussy(cat) and what a large cock and rosters they had. While there is a great political point to this, there is something to learn from advertisers.

I’m not recommending that you be pornographic, or vulgar, but instead you be creative in your advertising, especially CPM based ads to get the point across.  Adding a little humor to an advertisement can be particularly effective, especially if it actually talks about the product and makes people laugh and want to know more. Be creative, think beyond the box and have a sense of humor.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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