Pay-Per-Call Hits Networks

HasOffers, the affiliate tracking company out of Seattle, is already pretty well known for their ridiculous API.  They always seem to be the guys that are harping on flexibility and scalability with all of there talk about cloud computing, data layers, etc.  That’s why I was first surprised to stumble on their press release yesterday about integration with RingRevenue.  I mean, hasn’t Pay-Per-Call integration been done before with other affiliate tracking platforms?  Why is HasOffers so late to the game on this?

Lucas Brown (HasOffers CEO) said that “a Pay-Per-Call integration has certainly been a long time coming for HasOffers.  We held out because we really wanted to provide real value in our integration, rather than just adding hyperlinks to other platforms and calling it a day.” Turns out they did do some pretty cool stuff.  In fact, it’s something RingRevenue has never done with another affiliate tracking platform according RingRevenue’s CEO.

“This is the most complete integration we’ve done with an affiliate tracking software,” said Jason Spievak, CEO of RingRevenue. “We chose HasOffers simply because their platform and API can support this level of partnership, and we’re excited to see it taking off.”

Just in case you’re not familiar, RingRevenue is basically a call performance marketing solution that creates unique phone numbers for affiliates so that their clients are able to track which affiliates influenced customers to pick up the phone. So what so unique?

Well, I guess for starters there is a single login for both HasOffers and RingRevenue to make hoping between the systems really simple for affiliates.  Beyond that, what really makes this integration a huge time savor for networks is that HasOffers conversion reports actually include RingRevenue call and conversion data.  You can imagine how tedious it is to have to consolidate reports from two different systems or always hop back and forth to check your stats.

The release did quote a pretty excited customer saying: “Representing Fortune 500 clients, we required a robust affiliate solution that would not only track campaigns but phone calls as well. Working with HasOffers and RingRevenue has been the perfect solution and we highly recommend them for all your affiliate tracking needs,” said Brian Apploff, VP of Business Development at

According to HasOffers, the best way to implement Pay-Per-Call tracking for your HasOffers affiliate program is to Signup for RingRevenue and let them know you’re already tracking your affiliate program with HasOffers.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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