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Tag:fraud

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Lawyers Run The World

FTC Alleges “Risk-Free” Trials Came with Hidden Charges

The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials...
Richard B. Newman -
Marketing Madness

Latest Report Pegs Ad Fraud at $16.4 Billion Annually

It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing...
Pesach Lattin -
Marketing Madness

Google Boycott Grows After YouTube Refuses to Remove Terrorist Videos

Two of the world's largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and...
Pesach Lattin -
Marketing Madness

What’s the Bigger Issue? Viewability or Fraud?

When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...
Pesach Lattin -
Marketing Madness

Top 5 countries Targeted by Mobile Ad Fraud

Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry....
Pesach Lattin -
Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin -
Marketing Madness

SnapDeal Abruptly Shuts Affiliate Program: Company in Deep Trouble

Snapdeal runs a popular affiliate network to promote coupons, deals, cash back offers, and more to potential customers. Recently, however, they made an unexpected...
Pesach Lattin -
Marketing Madness

Facebook Video Ads Can Now be Audited Independently

Facebook made some viewability measurement errors over the past year, which really upset quite a few people. Marketers, ad buyers, and others weren’t happy...
Pesach Lattin -
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Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has...
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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

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