Friday, December 8, 2023

Tag:compliance

FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts

The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...

YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began...

FTC Announces Changes to Civil Investigative Demands that Benefit Marketers

On July 17, 2017, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced several internal process reforms in the Commission’s Bureau of Consumer Protection...

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and...

Website Counter-Sues Federal Trade Commission Right Back

Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more...

FTC Alleges “Risk-Free” Trials Came with Hidden Charges

The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials...

Latest Report Pegs Ad Fraud at $16.4 Billion Annually

It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing...

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...