The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological innovation, endorsement guidelines, dietary supplements, disease prevention claims, sponsored content, and… FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts
An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade practices related to consumer privacy and/or data security, including the collection,… Recent FTC CIDs Focusing Upon Financial Privacy
YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began avoiding YouTube because of privacy concerns and other issues related to… YouTube Continues to See Some Fallout from Advertiser Boycott
On July 17, 2017, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced several internal process reforms in the Commission’s Bureau of Consumer Protection that are intended to streamline information requests and improve transparency in… FTC Announces Changes to Civil Investigative Demands that Benefit Marketers
On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and promote competition over the past calendar year. “2016 was a historic… FTC 2016 Annual Highlights
Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through their attorneys that… Website Counter-Sues Federal Trade Commission Right Back
The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription services. According to… FTC Alleges “Risk-Free” Trials Came with Hidden Charges
It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken to try to… Latest Report Pegs Ad Fraud at $16.4 Billion Annually
P&G is the largest advertiser in the world, sinking millions of dollars into virtually every ad medium available. Needless to say, when they talk about their intentions with any type of ads, the industry listens.… P&G’s Digital Shitty Advertising Bombshell
Imposter scam complaints surpassed identity theft for the first time as the second most common category of consumer complaints received by the Federal Trade Commission’s Consumer Sentinel Network in 2016, according to the agency’s new… FTC Releases 2016 Summary of Consumer Complaints
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in… Did Land Rover Fund Terrorism Through Buying Ads?
Maureen Ohlhausen, a Republican on the Federal Trade Commission, has been appointed interim chair of the FTC by President Trump. Ohlhausen succeeds FTC Chair Edith Ramirez, who was sworn in as a commissioner in 2010… Enforcement Policy Shift at FTC Likely to Benefit Online Marketers
I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For the most part, big-name advertisers promptly pulled their ads, since they… Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites
According to reports, the number of Do-Not-Call complaints in New York State has been steadily increasing. New Yorkers filed more than 228,900 Do-Not-Call complaints in 2014 and more than 241,658 complaints in 2015. Approximately 200,000… New York State Passes Legislation Increasing Telemarketing Transparency