The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry. They performed in-depth analysis of many companies and ads running on digital platforms as well as TV and print. The report was set to be released but major companies WPP and Omnicon … Read more
In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action by making a settlement offer to individual plaintiffs (Gomez v. Campbell-Ewald). The decision continues to have significant ramifications. While the ruling sets forth that an unaccepted offer of judgment does not … Read more
The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake reviews online between 2014 and 2015. This is in violation of consumer protection laws in the UK, which are similar to laws and regulations in place in the US. Fake reviews … Read more
As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote for months/years and consistently generate income? Even if an offer remains a steady revenue generator, are you confident that your CPA network will pay you by your scheduled payment date? Can … Read more
The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing. However, according to insiders, this could be changing very soon. Verizon has instituted a new refund policy that will basically put most PIN submit companies out of business or at least prevent them from using CPA marketing anymore. … Read more
It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials – Changes Affecting Testimonial Advertisements, Bloggers, and Celebrity Endorsements.” As set forth in my recent article entitled “The One FTC Article You Must Read,” the Federal Trade Commission considers everyone in the advertising stream, including non-sellers, liable … Read more
Technorati – The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site recently, you’ve most likely seen these advertisements that advertise a “special report” from some news station you never heard of, has discovered the cure to belly fat or a special new … Read more
Recently PeerFly was awarded the #2 Network in our Annual Survey of Networks. Their CEO Chad French was pretty damn happy about that, considering he only opened the doors in 2008. We decided that it was about time we sat down with him again and see what he is doing with himself, and what we … Read more