Brex, the first fully unified global spend platform, has announced that Scott Holden is joining the company as Chief Marketing Officer. In just over a year, Brex has evolved beyond corporate credit cards to offer a comprehensive global spend platform, including expense management, reimbursements, payables, travel, and corporate cards in one place. Notable companies like … Read more
We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They’ve just unveiled their secret weapon as Chief Marketing Officer: Thomas Ranese, the marketing maestro who’s conquered the branding world at Uber and Google. Chobani’s CEO, Hamdi Ulukaya, gushed about their quest to serve up “better” … Read more
The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much to the delight of marketers and influencers who have been eagerly awaiting clarity on this important aspect of digital marketing. With these revisions, the FTC aims to crack down on deceptive … Read more
Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with Microsoft for its commercial-based subscription tier, Netflix is now contemplating building its own in-house adtech system for streaming advertising. Yes, you heard that right—Netflix wants to dive headfirst into the world … Read more
Well, well, well, it seems like Google’s video ad woes just keep piling up. If you read yesterday our featured article in the newsletter, you’d know that advertisers are now questioning the value they’re getting from Google video ads, thanks to a new report that claims brands have been swimming in a dark pool of … Read more
It’s bad. It’s actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For years, many people, including myself, have questioned the ecosystem of online advertising, particularly Google’s enormous advertising growth that seems to be backed by junk and scam sites. Now, new research reveals that … Read more
The Cannes Festival of Creativity, held annually in Cannes, France, is a highly anticipated event in the advertising and marketing industry. This year, the festival was abuzz with discussions and activities centered around various key themes. One of the prominent topics that had everyone talking was brand safety and suitability, with the leading company DoubleVerify … Read more
In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million euros (U.S. $44 million) for multiple alleged violations of the General Data Protection Regulation (GDPR). The French data protection authority, CNIL, recently announced the fine, which sent shockwaves through the industry … Read more
In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20 years of experience, IndexExchange has transformed from an ad network into a formidable exchange model, helping publishers monetize their assets. Barash highlights the seismic shifts witnessed in the industry, emphasizing the … Read more
In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers’ attention. However, what may appear to be personalized experiences designed to enhance our digital journeys are often insidious ploys known as “dark patterns.” These deceptive tactics, skillfully embedded within user interfaces, aim to … Read more
In a recent interview with CNBC at Cannes, Jeff Green, the CEO of The Trade Desk, shed light on the evolving landscape of the advertising ecosystem and the unprecedented opportunities it offers. Green highlighted the immense growth potential, fueled by the rise of connected TVs, mobile advertising, and strategic partnerships with retail giants like Walmart … Read more
Cannes, France – The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees buzzing with excitement. Amidst the glitz and glamour, industry heavyweights DoubleVerify (DV) and Scibids took center stage, unveiling their game-changing collaboration that had everyone talking. DV, the crème de la crème … Read more
An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers’ budgetsOver 15 years ago I exposed Mike Warsinske, the owner of OverAdMedia as being involved in one of the biggest Made for Advertising Site schemes in the US. He was loading dozens if not hundreds of banners on websites … Read more
Adeptia, a leading provider of B2B data integration and business data exchange solutions, has announced the appointment of Joanna Schloss as their new Chief Marketing Officer. With this strategic move, Adeptia aims to accelerate its rapid growth and enhance its go-to-market strategy, focusing on product innovation, customer engagement, and brand awareness. Joanna Schloss brings with … Read more
© Your Copyright Message
