Macy’s Inc. launched its marketplace on Sept. 28 with 400 brands and 20 product categories. Shoppers should feel a “minimal difference” in the overall shopping experience, according to Macy’s chief digital and customer officer Matt Baer. There were only five retailers in 2016 with an eCommerce marketplace. Now, there are 34 retailers with operating marketplaces … Read more
Microsoft has unveiled a new platform that allows businesses to create content for their promotions using only text prompts. The platform, called Microsoft Designer, relies on artificial intelligence to generate images that can be used free of charge. This move signals a major shift in the digital marketing landscape, as businesses will no longer have … Read more
As marketers look for new ways to better resonate with their target audiences, they are increasingly open to trying emerging channels, according to new research. The results of a survey conducted among 500 marketing decision makers by RRD shows that the majority (85%) are now interested in exploring new, innovative marketing channels—as opposed to just … Read more
On Wednesday, Comcast’s FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed, programmatic demand in order to help publishers boost access to premium video inventory that’s usually inaccessible because of guaranteed deals. Here’s what you need to know about Comcast’s latest offering. How … Read more
According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This means that shows like Ted Lasso and The Morning Show could have commercials in the future. While some people may be turned off by the idea of ads on Apple TV+, it … Read more
According to a recent survey of advertisers by the World Federation of Advertisers (WFA), nearly 30% of respondents are planning to cut their ad budgets. This is in response to increasing financial concerns and the need to justify ad spend. The WFA surveyed marketers from five of the world’s largest advertisers, and the results paint … Read more
Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 “metaverse” built on selling 90,000 plots of virtual land, claims to have around 8,000 daily active users after an article claimed that it had less than 40. The company is now working with DappRadar to widen its tracking to include additional smart … Read more
With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers’ feet. This means that the role of the Chief Marketing Officer (CMO) is changing as well, though no one expects CMOs to take over the legal department or become chief privacy … Read more
In a recent release, Tripadvisor announced the launch of its new in-house creative and content studio, Wanderlab. Based out of SoHo, New York City, Wanderlab is headed by Christine Maguire and focuses on developing “cutting-edge marketing solutions” to help brands better engage high-intent travel audiences both on and off of Tripadvisor properties. The studio’s first … Read more
In a surprise move, holding company Publicis Groupe has abruptly ended the employment of global CMO Justin Billingsley. The news, first reported by Campaign, came with very little explanation from the company. In a terse two-sentence statement, the company said simply, “We have ended Justin’s employment and he is now on garden leave. We won’t … Read more
Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created role, Hossain will drive revenue and growth, building Bubbl’s Channel Partnership customer base, bringing its disruptive tech to more clients across sectors such as transport, retail, and hospitality. Since launch in … Read more
IGN, one of the biggest web publishers of gaming and entertainment related content, has diversified into advertising services with the acquisition of “strategic partnerships and impact agency” 1TwentyFour. Terms were not disclosed, but IGN said the acquisition will effectively serve as an in-house brand studio enabling marketers to “connect with millions of fans across more … Read more
If you’re not familiar with the term “metaverse,” it’s time to brush up on your tech lingo. The metaverse refers to a shared, virtual space where people can interact with each other and with digital content. And according to a new report from KPMG, more than half of Americans are aware of the metaverse – … Read more
David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022, The Wall Street Journal first reported Thursday. The move comes after ViacomCBS announced plans to discontinue the standalone Showtime streaming service and merge its content into Paramount+, its upcoming direct-to-consumer platform. Nevins … Read more
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