In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes at Meta, arguing that the company has “drifted into the land of excess.” Gerstner’s letter, addressed to Mark Zuckerberg and Meta’s board of directors, pointed out Meta’s “startling” financial decline over the … Read more
Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced earlier this year that it would be introducing a new ad-supported tier in an effort to bring in more revenue. While some advertisers were initially on board with the new plan, … Read more
In this role, Saxton will be responsible for marketing Omnicom’s capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink where she served as Managing Director EMEA, responsible for strategic consulting, agency selection, talent advisory, marketing and sales. She is also co-founder of Advertising Week Europe. Previously, she ran her own … Read more
In a recent article entitled “Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them,” Wall Street Journal reporter Suzanne Vranica took a critical look at the streaming advertising landscape. NBCUniversal President and Chief Business Officer Krishan Bhatia didn’t take too kindly to the piece, and penned a lengthy response criticizing the … Read more
Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the company’s performance portfolio leveraging data insights and technology. He brings on board 12+ years of experience in digital marketing, and has worked with leading brands like Reliance Communications, Dr. Batra’s, ALTBalaji, … Read more
In a move that signals its intent to become the UK’s leading end-to-end eCommerce agency, Liverpool-based eCommerce agency Velstar has today announced the acquisition of Chester-based marketing agency We Influence. The acquisition will blend the technical knowledge and eCommerce expertise of Velstar with We Influence’s creative, growth-focused marketing capabilities, creating an unified agency with over … Read more
Uber has just launched a new advertising product that will let marketers target consumers with ads “based on where they have been and where they are going,” The Wall Street Journal reports. While the ride-hailing company has so far run ads mostly on its food delivery app, the geotargeting product will let companies place ads … Read more
TikTok, the popular short-form video app, is making some changes in response to concerns about age-inappropriate content. Starting today, users will be required to be at least 18 years old to go live on the app. TikTok is also introducing a new “adults only” category for live streams that might be risque or graphic in … Read more
It has been announced that Kanye West had purchased a controlling stake in the social media platform Parler. For those unfamiliar with Parler, it is a conservative-leaning platform that has been gaining in popularity in recent months, due in part to its stance against “censorship” of right-wing voices. With West’s purchase, many are wondering what … Read more
Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company known for creating the “World’s First No Pressure® Mattress,” today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022. Krausz replaces Patrice Varni, who stepped down to pursue other interests. Krausz will report to the CEO and oversee all … Read more
This year’s Advertising Week New York conference has been marked by a pronounced focus on media fragmentation. With the rise of new platforms like TikTok and streaming TV, and the popularity of existing ones like the metaverse, marketers are finding it increasingly difficult to reach their target audiences. In an effort to get a pulse … Read more
Nick Aragon has joined Digital Media Solutions as VP, Business Development. In his new role, Nick will be working on consumer pathways for the company. A consumer pathway is any possible combination of ways in which your customers could travel in order to purchase your goods or services. Knowing these channels will help you discover … Read more
According to a new report from Insider, many of Musk’s equity partners, who agreed to back Musk’s original $44 billion offer for Twitter, are now seeking to exit the deal, rather than paying their share of the deal price. As per investor Andrea Walne from Manhattan Venture Partners: “Everyone’s trying to get out of it, … Read more
Unless you’ve somehow managed to avoid matching with a crypto fiend on Hinge recently, you’ve probably heard about Kim Kardashian’s recent SEC charges. In case you need a recap, here’s what went down: Kim Kardashian agreed to pay a $1.26 million fine to the SEC for failing to disclose that EthereumMax paid her $250k to … Read more