The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While keeping their 40 years of history and deep expertise in financial markets, the new name speaks to the evolution of the business. The rebrand coincides with a purchase of the company. The management team has partnered … Read more
Amazon has just announced the creation of a single unit for third-party living room device business development and partner marketing for its Prime Video, MGM+ (formerly Epix) and Freevee services. Leading those activities will be company veteran Andrew Bennett. After heading up Prime Video’s living room device partnership efforts since 2017, Bennett is now VP … Read more
Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate with free guac. “We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” says Chris Brandt, Chief Marketing Officer, Chipotle. “We’re making new year’s resolutions fun by … Read more
This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMPTM private marketplaces. The integration enables advertisers to activate using the world’s largest source of known, privacy-compliant customer information. Advertisers can now deploy Experian’s audience ecosystem across addressable and programmatic inventory, … Read more
FuboTV was hit by a cyber attack Wednesday during a World Cup semifinal match, but service was restored quickly and there’s no evidence of further disruption. In a statement released Thursday, the live TV streaming service noted that on December 14, the day France faced off against Morocco during FIFA’s Qatar 2022 World Cup, many … Read more
From Amazon.com to General Mills, Carla Vernón has proven herself a leader in the digital-native space. Now, as CEO of The Honest Company, she’s ready to take on the next challenge: growing her company into one of the most successful and environmentally conscious brands in America. The Los Angeles-based company is founded by actress Jessica … Read more
The U.S. Senate has passed a bill to block federal employees from using TikTok on government-owned devices, Reuters reported. The bill still needs to be approved by the House of Representatives and signed by the president in order to take effect. The move is the latest example of how TikTok, owned by Chinese internet giant ByteDance, … Read more
The Interactive Advertising Bureau (IAB) has made two appointments to its senior team. Pam Zucker has been appointed as senior vice-president, chief strategy officer, while Jack Koch will serve as senior vice-president, research and insights. Zucker will oversee the creation of industry guidelines, standards and marketplace education in her new role. The appointment will support … Read more
Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused influencer agencies. The deal makes Acceleration Partners the world’s only agency with the ability to deliver end-to-end affiliate, influencer, and partnership services at scale. “Influencer and affiliate marketing are converging now … Read more
As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So, what can we expect from luxury brands in 2022? Luxury goods are all about branding. It’s not just enough to have a well-made product – it also has to look … Read more
While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that many fraudulent ad activities go toward funding such causes. Across the pond in Great Britain, The UK Stop Ad Fraud Coalition (UKSAFC) has been set up by a group of advertising … Read more
Ringless voicemails have always been a thorn in our sides, but now they’re also a thorn in the FCC’s side. The Federal Communications Commission has determined that these silent voicemails are covered by the same Telephone Consumer Protection Act (TCPA) rules that forbid robocalls without consent. Companies need your permission to leave these junk messages … Read more
According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to halt their Twitter ad spending. A quarter said they do not agree with these companies’ choice and another 24% aren’t sure if the move is wise or unwise for those organizations. … Read more
We know that ad blockers are good for you. They’re like your favorite health food: they’re full of fiber and antioxidants, but they taste so good that you forget they’re good for you. But what if the people who use ad blockers are actually reading more content? What if this isn’t bad for publishers? That’s … Read more