In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services. However, the effectiveness of influencer marketing has been questioned by many, with some suggesting that much of it is either fraudulent or simply useless. Recently, there was a case of influencer … Read more
Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings nearly two decades of experience in leading integrated marketing efforts for companies in the lifestyle, hospitality, and real estate industries. With her impressive track record for cultivating community gathering places rooted … Read more
On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the “waterfall buying” approach. This change will greatly affect how advertisers buy media, streamlining the process and encouraging greater competition. What is Waterfall Buying, and Why is it Being Replaced? Waterfall buying is a process … Read more
Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy and drive growth. Shambura, who comes with a wealth of experience in the restaurant industry, previously served as the Chief Marketing Officer at fast-casual chain MOD Pizza. During his tenure at … Read more
In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing efforts. The company has announced the appointment of Gary Engel as its new Chief Marketing Officer, with the goal of driving rapid subscriber growth across its commercial and retail sectors. With … Read more
Amazon is one of the world’s largest companies, with operations spanning across various industries. One of its most promising business segments is advertising. The company’s advertising services division generated $9.51 billion in revenue in the first quarter of 2023, up from $7.87 billion in the same period in the previous year. This represents a 23% … Read more
Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged an impressive 18 awards for its Axle Agency, including a whopping 14 Horizon Interactive Awards for digital excellence, and four Internet Advertising Competition (IAC) Awards. The accolades recognize Data Axle’s work … Read more
Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing and Digital Officer. This move is expected to strengthen the brand’s leadership in the essential oils industry by leveraging Carlile’s expertise in connecting a brand’s purpose with its audience using innovative … Read more
MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a world-class marketing function, driving the marketing strategy and execution for MixMode’s self-supervised cybersecurity platform during a period of rapid growth and demand. Buffo brings over two decades of experience in developing … Read more
Accelya, a global provider of technology solutions to the travel industry, has announced the appointment of Tom Erskine as its new chief marketing officer. The former AWS and Microsoft executive will oversee the development and execution of Accelya’s marketing initiatives globally, with a focus on improving customer intimacy and driving a culture of innovation and … Read more
Edel Golf, the premium golf equipment manufacturer that has been making waves in the industry with their innovative products, has just made a major move that promises to take the company to new heights. The announcement of Mike Pai as their new Chief Marketing Officer is a clear indication that Edel Golf is gearing up … Read more
FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing Officer. Tran is an accomplished marketing executive who has over 20 years of experience building brands, developing teams, and creating innovative marketing strategies. Tran’s appointment to the role of CMO at … Read more
Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV campaigns. By integrating TV and CTV attention metrics with Lumen’s predictive eye-tracking technology, advertisers can now gain insights into every audience’s on-screen attention, allowing for optimised media buying based on attention … Read more
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners, Gary Cardone and Monica Eaton Cardone. The suit alleges that the company used unfair techniques to prevent consumers from successfully disputing credit card charges through the chargeback process. According to the … Read more