Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the U.S. market. Srivatsa Arnold joins Sephora from PepsiCo, where she served as the senior vice president of carbonated soft drinks. She has also held senior marketing and management positions at Google, … Read more

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings nearly two decades of experience in leading integrated marketing efforts for companies in the lifestyle, hospitality, and real estate industries. With her impressive track record for cultivating community gathering places rooted … Read more

Inhale the Future: Young Living Taps Carlile as New Chief Marketing and Digital Officer

Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing and Digital Officer. This move is expected to strengthen the brand’s leadership in the essential oils industry by leveraging Carlile’s expertise in connecting a brand’s purpose with its audience using innovative … Read more

MixMode AI Taps Cybersecurity Trailblazer Karen Buffo as CMO

MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a world-class marketing function, driving the marketing strategy and execution for MixMode’s self-supervised cybersecurity platform during a period of rapid growth and demand. Buffo brings over two decades of experience in developing … Read more

Accelya Takes Flight with New Chief Marketing Officer

Accelya, a global provider of technology solutions to the travel industry, has announced the appointment of Tom Erskine as its new chief marketing officer. The former AWS and Microsoft executive will oversee the development and execution of Accelya’s marketing initiatives globally, with a focus on improving customer intimacy and driving a culture of innovation and … Read more

Daniel Barber: Championing Data Privacy in the Digital Age

As consumers continue to move more of their lives online, the need for robust data privacy practices has become increasingly important. With data breaches and privacy violations making headlines on a regular basis, people are understandably concerned about who has access to their personal information and how it’s being used. Fortunately, there are people like … Read more

Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape

As Netflix dives into the realm of ad-supported streaming, it’s clear that the video advertising landscape is about to experience a seismic shift. With the streaming giant making its move, we sat down with Dave Morgan, CEO of Simulmedia, to discuss how Netflix’s new tier will impact the industry and what it means for advertisers, … Read more

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn’t until recently that it gained mainstream attention. With the rise of multiplayer games, social networks, and virtual worlds, the metaverse has become a real possibility. Epic Games, the developer behind Fortnite, is one of the companies leading the charge towards this vision. … Read more

The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So

HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief Marketing Officer. As a respected SaaS marketing expert, Reynolds brings with her a wealth of experience and industry knowledge that will allow HiBob to build on its reputation as a next-generation HR technology … Read more

Marketing Maverick Jeremy Cornfeldt Joins Tinuiti

Tinuiti, one of the largest independent performance marketing firms in the US, has appointed Jeremy Cornfeldt as its first-ever President. With over two decades of experience in brand, media, and performance marketing, Cornfeldt is expected to enhance the agency’s go-to-market solution for clients by creating total cohesion across its formidable brand and performance offerings. Cornfeldt’s … Read more

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the NFL, Napster, and LegalZoom. As the current Chief Marketing Officer at Constant Contact, she has been instrumental in the company’s continued expansion, helping small businesses thrive through innovative marketing strategies. Goldberg’s … Read more