Highlights from the just released Technorati report on the State of the Blogosphere point to the gathering strength and importance of bloggers — all the more reason for performance marketing stakeholders to increase communication with bloggers and come to the table.
Microsoft, Yahoo!, and America Online have combined their advertising might to battle the companies with the most advertising revenue – Google and Facebook. The idea behind the companies’ alliance will be through their advertising of space on their individual websites; instead… Microsoft, AOL & Yahoo to Combine
For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming. A new algorithm was just lauched, with little fanfare, that will… Google Update Kills Affiliates and Marketers
Empyre Media announced today that the company will be providing all new and existing affiliates an End of the Year 10% bonus on all commissions earned from November 15, 2011 through December 31st, 2011. Never… Empyre Media Launches 10% Commission Bonus
For those who are not yet aware, content locking or content unlocking is an up and coming technology within the performance marketing industry that allows website and content owners to monetize their site content using… Content Unlocking Exposed: Insiders Look at the Industry
Neverblue, the mega-affiliate CPA network has announced today that they are launching through Neverblue Mobile, a new cost per install platform. This platform will allow publishers to promote installations of mobile applications for both Apple… Neverblue Launches Mobile Cost per Install
Google+ Pages for business is a new add-on that will change how we think of adwords in the next few months. Now, when businesses make a Page on Google+, they can connect the page to… Using Google+ To Get Better Rates?
OmniStar, an affiliate software management company, has released a new mobile application that will allow affiliate managers to manage and control their affiliate programs remotely. This application will allow affiliate users to also sign up… New Affiliate App Released
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with… Is Interclick Yahoo!’S Remnant Revenue Savior?
I asked last week if the new google algorithm, which is called by someone a “freshness update”, will seriously hurt the effort of marketers. After the week, reading other commentaries and seeing the results, if… Google “Content Spam” Update Released
There have been tons of reports of major brands entering into agreements with Facebook to advertise their products. Most recently, Ford Motor Company had a well known campaign for the Ford Focus that was covered… Facebook Gives Huge Ad Discounts but not to Affiliates.
Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into affiliate links from their acquisition of AtmaLinks. It will match over… Affiliate In-Text Advertising Launches
Sometime ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian… Marketing Like the Greatful Dead
James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users. So he decided to use Yahoo’s email visualization tool and learned quite a bit about the… Myths of Yahoo Email Marketing