Since the Kingle Fire tablet was an enormous success, Amazon has already started it seems, the development of an Amazon Kindle Phone. According to insiders, there is a Phone in development in Taipei that may be launched in 2012. Citigroup Analyst Mark Mahaney said Based on our supply chain check, we believe FIH is now … Read more
You know that new Ticker that shows real time posts likes and whatever you want on Facebook? Well, according to insiders, Facebook will be launching Sponsored Stories for the ticker, allowing for a lot more inventory availability for affiliates and marketers to promote their products. Annie Ta, Facebook spokesperson, is reported to have said, “Starting … Read more
ADOTAS – Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing — in other words, … Read more
CPAWAY, just sued by Patent Troll Essociate has decided to settle with them instead of fighting the long fight. It was definitely a hard decision, but one that many companies have made in the past. Hopefully other networks won’t have to make this decision. Thomas Dietzel, the CEO and Founder of CPAWAY gave us this … Read more
OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the launch of a new mobile Pay-Per-Call (PPCall) program. With the launch of its mobile PPCall program, OfferMobi has partnered with PPCall technology leader Ring Revenue to provide call tracking for its advertisers and publishers. The metered call system, based … Read more
In order to start sharing a bit of our success and some of the knowledge out there, here at Performance Marketing Insider, we’ve decided to start a daily feature of the best articles and blog posts out there. The idea is simple: find what is interesting, informative and insightful. The hope is that it will … Read more
Black Friday is just around the corner and many marketers have already started launching their holiday marketing promotions, but it’s not too late to implement adjustments that can significantly improve holiday marketing performance and increase revenue. Bronto Software, the leading email and cross-channel marketing platform for retailers and other commerce-focused companies, has developed “12 Tips … Read more
The SolutionSet MediaWhiz Partnership today announced that Jeremy Leonard has been appointed to the newly created position of senior vice president of strategy and operations of the agency’s MediaWhiz division, effective immediately. With over two decades of senior-level positions at leading digital, performance marketing and media agencies, Leonard most recently served as SVP of InterMundo … Read more
The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising industry is closing watching this act, because if it is passed it will require pretty much everyone from search engines, payment processors and even advertising networks to stop doing business with … Read more
Panthera Network is a global online marketing company that specializes in performance-based advertising. We generate high-quality leads, sales and panelists for our advertising and market research clients through our large, dedicated publisher base. There are over 500 direct offers in the network in many different verticals around the world. As a Panthera publisher, you will … Read more
DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the platform launched earlier in the year, Google had shut down all but a handful of beta partners. Now they have opened the floodgates to any brand to start their own page … Read more
Interesting enough, Bing has decided to go into the directory business, launching “Editors’ Pick.” This to some may be a pointless maneuver as it seems to be going in the wrong direction, or at least a flash back to 2000 when Yahoo was a directory that everyone used. However, some may see it as a … Read more
It’s amazing how many affiliates and advertisers don’t go further than A/B testing – there are literally millions of dollars lost every month because they don’t realize A/B testing is not enough. After you A/B test you MUST keep testing the winning page for its best variations using multivariate testing. As we all know, A/B … Read more
Creating great headlines can often be difficult. However, there are some kick-ass headlines that always seem to work for some reason. So, if you are looking for a way to ensure that people are reading yours emails or click on your links, here they are: 1. Who Else Wants [blank]? Starting a headline with “Who … Read more