Neverblue Launches Mobile Cost per Install

Neverblue, the mega-affiliate CPA network has announced today that they are launching through Neverblue Mobile, a new cost per install platform. This platform will allow publishers to promote installations of mobile applications for both Apple and Android phones.

According to Neverblue

Mobile app publishers and developers can easily enable Neverblue Mobile CPI tracking using a web-based wizard that simplifies and streamlines the integration of the required SDK. The CPI reporting has been seamlessly integrated into the Neverblue Mobile tracking and analytics interface which empowers affiliates who are experienced with other types of mobile campaigns to easily transition to CPI campaigns.

“Growth in CPI advertising spend has been hampered by the lack of reliable and accurate tracking,” said Gregg Stewart, Neverblue’s VP of New Media Platforms. “Neverblue Mobile’s new app download tracking system enables developers and publishers to confidently scale their app download campaigns”.

Neverblue is entering the mobile application field after several other companies including OfferMobi, SponsorMob and MobPartner.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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