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Marketing Madness

Marketing Madness

Affiliate Traction to Sponsor New Affiliate Conference in New York City

AffiliateTraction, the world’s largest affiliate management agency, has announced that it is supporting the inaugural Performance Marketing Insights conference in New York next March,...
Pesach Lattin -
Marketing Madness

For-Profit College Lead Generators Become Target

Late last month U.S. Senators Dick Durbin (D-IL), Tom Harkin (D-IA), Frank Lautenberg (D-NJ) and Barbara Boxer (D-CA) sent in a letter to Federal...
Amanda Lee -
Marketing Madness

New Weird Facebook Buttons Arrive

Facebook seems to come up as a main topic in many of the articles that are written by countless marketing news websites, but that...
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Marketing Madness

LinkedIn Offering for Free What Marketers Pay for on Facebook

If you closely follow the happenings in social media, then you have probably heard about the redesign of company pages on LinkedIn. They were...
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Marketing Madness

Mobile Bounce Rates Up While Traffic Grows

With mobile marketing being such a hot commodity these days, I find that it is quite important to know just how much growth or...
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Marketing Madness

Google Android Still King, For Now

Since the release of the iPhone 5 and iOS 6, I have been patiently waiting to find out some new results on the status...
Pesach Lattin -
Marketing Madness

Social Media Looking Good: Accomplishments for Twitter, Facebook, and Tumblr

Today is a day filled with accomplishment and success in the realm of social media. A number of things went on today in regard...
Pesach Lattin -
Marketing Madness

Mobile Music Expected to Grow, Games Still Lead

If mobile devices were available during the 60s and 70s, I can only imagine what the numbers would look like, regarding revenue from mobile...
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Marketing Madness

Google Display Network: New LightBox Ads; Engagement is Up

One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now,...
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Marketing Madness

Get Conversions from Twitter

Twitter is the place people to go and catch up on everything and anything that their friends, family, and any other person or page...
Pesach Lattin -
Marketing Madness

Apple’s Damaging their Location-Based Marketing?

While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled...
Pesach Lattin -
Marketing Madness

Spyware Marketer Fined $163M by FTC

Perhaps you've seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so...
Amanda Lee -
Marketing Madness

Rich Media Mobile Ads Starting to See Better Days

Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers...
Pesach Lattin -
Marketing Madness

Yahoo Publisher Network Is Baaaack!

The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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