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Marketing Madness

Marketing Madness

Facebook Charging for Emails: Now Allows People to Spam for Cost

For whatever reason, this came quietly in the middle of the night without Facebook announcing this very strange new feature. Well, it seems that...
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Lawyers Run The World

FTC Gets Tons of Complaints Against Dating Sites

The FTC has been in the news lately in the performance marketing industry, but it turns out there is one industry that is really...
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Marketing Madness

Publishers Going to Prison

Yes, you heard it hear first: Thanks to a certain performance-marketing network, a bunch of publishers are going to prison for their first time. A...
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Marketing Madness

Does Data Even Tell Marketers What They Need to Know?

Social media brought about the boom in targeted marketing, and for most it has proven a very effective way to advertise to the right...
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Marketing Madness

Facebook Wants You To Post More

If you are a Facebook Page owner, but you are not posting from it very much, Facebook knows it. Not only do they know...
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Marketing Madness

Finally, Hashtags are Coming to #Facebook

Social media marketers can easily see the different advantages offered by each of today’s more popular social networks. Facebook has its extensive reach and...
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Marketing Madness

People Read Mobile Emails, But Only If They Look Good

Still, with mobile marketers gaining a few years of experience on their belts, mobile as a marketing destination remains somewhat of a mystery. People...
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Marketing Madness

Pay Attention to Facebook Lookalike Audiences

Social marketers around the world love marketing with Facebook, primarily because of the numerous social targeting options that the company provides to them. The...
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Marketing Madness

Yelp is Good, and They Have Proof

When small businesses think of Yelp, they think of reputation management on the web. Furthermore, they often tend to think about all the ways...
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Marketing Madness

7thingsmedia buys stake in platform Fashion Traffic

London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake...
Press Release -
Marketing Madness

LeadsCon Rocks Las Vegas to Tune of $200M

LeadsCon just ended a minute ago as I am writing this having left the hall, and all I can say is “Wow!”  The convention,...
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Marketing Madness

Christmas is Great for Mobile Advertising, But There are Others

Make a guess about what time of year mobile advertising revenue and mobile use overall grows substantially. Anyone that follows mobile advertising will say...
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Marketing Madness

Product Demonstration Videos Lead to Conversions

We know a lot about today’s video marketing scene, in regard to performance. We know what types of video advertisements get the most views,...
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Marketing Madness

Report: What Is Going On in Mobile Search?

Something that is becoming more and more evident as the days pass is that the desktop version of Google is not seeing quite as...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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