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Marketing Madness

Marketing Madness

Google Testing New Article Method that Will Change Everything?

Dr. Peter Meyers, Moz’s marketing scientist, recently noticed something interesting from Google.  They seem to be testing new types of search results which they...
Pesach Lattin -
Marketing Madness

Most Pages Built Wrong for Optimization?

Even before the Internet marketers knew that placing the most important content (and advertisements) ‘above the fold’ was essential to the success of any...
Pesach Lattin -
Marketing Madness

Google Buys Waze for $1.3 Billion

With Apple announcing updates to their mobile maps app at their developers conference yesterday many hoped that they would finally be getting it right. ...
Pesach Lattin -
Marketing Madness

Internet Advertising Bureau Updates Rules on Voucher Use

The Internet Advertising Bureau (IAB) has released their most recent updates to the UK Affiliate Marketing Council’s Code.  The set of best practices from...
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Marketing Madness

Performance Marketing Insider Looking for Editorial Board Members

I believe that my coverage of the industry has helped saved people millions of dollars. If not for me, who would have written about...
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Marketing Madness

Vine Beating Instagram!

The latest social video sharing app, Vine, has been growing in popularity extremely quickly over the past several months. Since they released an android...
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Marketing Madness

More Clever Marketing from Bing

In the already popular “Bing It On” marketing campaign for Microsoft's search engine there have been quite a few different and interesting ways of...
Pesach Lattin -
Marketing Madness

Missy Ward #1 Fundraiser for Avon Walk

If you haven't noticed, Missy Ward has been pushing hard her own CPA product for the last few years and it has to do...
Jennifer Selleck -
Marketing Madness

Julie Ávila Joins Schaaf-PartnerCentric as Director of Affiliate Management

Julie Ávila, a long-time account manager for a major affiliate network with ties to many of the top publishing partners in the performance marketing...
Press Release -
Marketing Madness

Three Reasons Online Video Marketing Outperforms TV

Everyone recognizes that when it comes to video marketing, the online opportunities are giving marketers a great return on investment.  Online video advertising is...
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Marketing Madness

Some Cheerios Fans are Racist Pigs

A commercial for popular morning staple, Cheerios, has been drawing comments from the less than intelligent part of American society. Yes, an advertisement that...
Pesach Lattin -
Marketing Madness

Affiliate Marketers: You Are Wasting Your Time

One of the common themes I’m hearing about all the “super-affiliates” of the community is that things aren’t what they used to be like....
Pesach Lattin -
Marketing Madness

How to Get Higher Payouts or How I Stopped Worrying and Beat my Affiliate Manager with a Stick

   I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better payout. In...
Pesach Lattin -
Marketing Madness

A/B Testing Easier with new API from Google

A recent announcement from Google might make the lives of many marketers quite a bit easier.  Everyone knows that one of the most effective...
Pesach Lattin -
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