Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis,… The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company… Zeta Global: AI Hype, Data Breaches, and Damage Control
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just… Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut
The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If you’ve ever wondered what happens when publishers get together to discuss… AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety
It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s… Streamlined or Screwed? The Real Cost of Curation for Publishers
Innovid Corp. is stuck in adtech purgatory—a company brimming with potential but weighed down by enough challenges to keep a boardroom sweating. On paper, the numbers look promising: a 10% revenue boost in Q2 2024,… Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?
Adsterra, the self-proclaimed “premium” ad network, hails from the illustrious island of Cyprus—where offshore business thrives, and reputations go to die. It’s a place where secrecy isn’t just a business model; it’s a lifestyle. And… Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS… Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts
The plant-based food market is like a rocket ship ready to break through the atmosphere, projected to soar with a staggering 12.2% CAGR over the next decade! 🚀 As households worldwide embrace these green alternatives,… Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets
If you think mobile gaming ads are as enjoyable as a root canal, you’re not alone. But guess what? Elad Stern, President and co-founder of Odeeo, is here to shake things up—and he’s not asking… Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget… The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up… Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made… Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at… Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple