First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. … From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as… Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or maybe just nodding along while pretending to understand why he’s calling… Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer… Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your… Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money… From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line… The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years… From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle
Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention, you might just miss the whirlwind that is her career. With… The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem
David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our… ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it… Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they’re building a TV OS like a kid with crumbs all over his face denying he touched the cookie jar.… From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of… Google’s Monopoly Game: All the Pieces, All the Power
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a “scoop” yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation. Slow clap. We had Angelina Eng on our show weeks… Attention Metrics: Industry Savior or Snake Oil?