Friday, March 29, 2024

Marketing Madness

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach.  But have...

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

The Federal Trade Commission's (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting...

Teen Screen Dreams: Decoding the Future of Social Media

Let's dive into the turbulent seas of teenage social media trends, where the Pew Research Center's latest survey serves as our navigational chart. This isn't...

2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape

As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry...

Yahoo! Rises from the Digital Ashes: An AI Comeback Tale.

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback....

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As...

Roblox Roulette: Why Some Brands Win, and Others Just Lose

A common misconception continues to lure brands into treacherous waters: the belief that mere presence guarantees relevance, and relevance, in turn, ensures resonance. This...

“Go F*ck Yourself”The Unraveling of Elon Musk and X

In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated tech mogul and current owner...

Fubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations

In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory...

The Google Exposé: Peeling Back the Layers of Ad Network Mysteries

In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program.  Like...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the...

Home is Where the Work is: The Digital Voiceâ„¢ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...

Gram Glam: Unpacking Instagram’s Shopping Bag of Tricks

In the vast, variegated vista of the modern internet, Instagram has slyly sidestepped into a role it was once only flirting with: the cyber...

Latest news

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of...

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Must read

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

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