Monday, February 26, 2024

Marketing Madness

Direct Seller Defeats FTC Pyramid Scheme and Earnings Claims Allegations

In November 2019, the Federal Trade Commission filed a lawsuit against direct selling wellness company Neora, LLC (f/k/a Nerium International, LLC) and its Chief...

Is the Open Marketplace Done? The Slow Exodus from OMP to Direct-Sold Advertising

Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they're omnipresent until...

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel,...

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.  Adtech companies,...

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life...

Lead Generator Faces Millions in Monetary Penalties for Allegedly Violating FTC’s Telemarketing Sales Rule

On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill....

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...

Will The Trade Desk Bankrupt SSPs?

Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as the weather in the British Isles. This...

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through the world of influencers once again, echoing the cadence of evolution. The ascent of Artificial Intelligence (AI)...

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...

Latest news

The Art of Responding to an FTC CID

Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject...

Dave Morgan Talks Tech Under Fire: Ukraine’s Unyielding Innovation

Embarking on a narrative journey through the heart of Ukraine's tech scene amidst turmoil, Dave Morgan, Chairman of Simulmedia,...

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain...

Must read

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

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