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Marketing Madness

Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had...
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Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to...
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Marketing Madness

Lisa Chaikin and Awin: Experimenting with Success in Affiliate Marketing

Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a...
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Marketing Madness

WTF is Ad Maturity

Ad maturity refers to the state of readiness of advertising technology (adtech) and associated infrastructure. It is a critical factor in programmatic...
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Marketing Madness

Reeling in the Views: Instagram’s TikTok Rival Takes a Dive

For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent...
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Marketing Madness

TikTok: Banned by Governments, Embraced by Brands

TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even...
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Marketing Madness

CMOs Remain Optimistic Despite Economic Winds of Change

Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting...
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Artificial Intelligence

Scott Leatherman: How to Make AI Work in Marketing

In today's world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the...
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Marketing Madness Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
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The Morgan Mindset: Navigating the Complex World of Advertising

Marketing Madness Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Marketing Madness Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Lawyers Run The World Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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