Step right up, ladies and gentlemen, and prepare yourselves for the thrilling world of pay per click advertising in 2023! Amidst all the doom and gloom predictions, there’s actually a silver lining that’s shining brighter than ever. So put on your creative caps, embrace automation like a long-lost friend, and get ready to navigate the … Read more
In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering focus on results, Paluzzi has propelled himself to the forefront of the industry, earning the title of the nation’s top customer acquisition manager. As the CEO of Palo, a leading media … Read more
Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the U.S. market. Srivatsa Arnold joins Sephora from PepsiCo, where she served as the senior vice president of carbonated soft drinks. She has also held senior marketing and management positions at Google, … Read more
In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services. However, the effectiveness of influencer marketing has been questioned by many, with some suggesting that much of it is either fraudulent or simply useless. Recently, there was a case of influencer … Read more
Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings nearly two decades of experience in leading integrated marketing efforts for companies in the lifestyle, hospitality, and real estate industries. With her impressive track record for cultivating community gathering places rooted … Read more
On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the “waterfall buying” approach. This change will greatly affect how advertisers buy media, streamlining the process and encouraging greater competition. What is Waterfall Buying, and Why is it Being Replaced? Waterfall buying is a process … Read more
Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy and drive growth. Shambura, who comes with a wealth of experience in the restaurant industry, previously served as the Chief Marketing Officer at fast-casual chain MOD Pizza. During his tenure at … Read more
In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing efforts. The company has announced the appointment of Gary Engel as its new Chief Marketing Officer, with the goal of driving rapid subscriber growth across its commercial and retail sectors. With … Read more
In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number of active video gamers worldwide is predicted to exceed 3.2 billion by 2023, the opportunities for marketers to reach customers through intrinsic in-game advertising are seemingly endless. But what exactly is … Read more
As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs) and regulatory defense, FTC defense attorney Richard B. Newman been selected to assume authorship of the Consumer Protection Section of the American Lawyer Media International Federal Trade Commission: Law, Practice and … Read more
Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged an impressive 18 awards for its Axle Agency, including a whopping 14 Horizon Interactive Awards for digital excellence, and four Internet Advertising Competition (IAC) Awards. The accolades recognize Data Axle’s work … Read more
Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing and Digital Officer. This move is expected to strengthen the brand’s leadership in the essential oils industry by leveraging Carlile’s expertise in connecting a brand’s purpose with its audience using innovative … Read more
MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a world-class marketing function, driving the marketing strategy and execution for MixMode’s self-supervised cybersecurity platform during a period of rapid growth and demand. Buffo brings over two decades of experience in developing … Read more
Edel Golf, the premium golf equipment manufacturer that has been making waves in the industry with their innovative products, has just made a major move that promises to take the company to new heights. The announcement of Mike Pai as their new Chief Marketing Officer is a clear indication that Edel Golf is gearing up … Read more
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