Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate marketing platform, shares her insights on the benefits and importance of affiliate marketing channels. Awin has been a mainstay in the affiliate marketing industry since 2000 and has grown from 88 … Read more
McCann Worldgroup, one of the world’s leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global chief creative officer. With his extensive experience and numerous accolades, Campopiano is poised to take on the responsibility of driving McCann’s creative vision forward and creating some of the best work in the … Read more
Web3 is the evolution of the internet, where the centralized control mechanism is eliminated, and data ownership is given back to the users. The technology that underpins Web3 is blockchain, which is a distributed ledger that provides secure and immutable data storage. Web3 has been touted for its decentralization and user-centricity. However, when it comes … Read more
Neal Stephenson, a renowned science-fiction author and co-founder of Lamina1, a blockchain-based start-up that aims to build an expansive metaverse, recently discussed his views on the metaverse with Tim Bradshaw, the FT’s global technology correspondent. Stephenson’s breakthrough 1992 novel Snow Crash predicted many technological advancements, such as cryptocurrency, Alexa, avatars, virtual-reality goggles, multiplayer online games, … Read more
Recruiting in the Metaverse is revolutionizing the talent war, and it may well be the future of recruitment. The Metaverse is projected to become a trillion-dollar industry, and it is already streamlining recruitment and reinvigorating talent engagement through virtual reality (VR) job interviews. In 2020, Zoom fast replaced in-person interviews, and now businesses are opting … Read more
DanAds, a prominent advertising technology firm, has joined forces with McClatchy, one of the largest media companies in the United States with over 80 million unique visitors, to unveil two new and exciting features on the McClatchy Ad Manager platform. The collaboration introduces next-level options via this self-service campaign platform, giving advertisers access to purchase … Read more
Ad maturity refers to the state of readiness of advertising technology (adtech) and associated infrastructure. It is a critical factor in programmatic advertising, which uses algorithms and data to automate ad buying and delivery. Achieving ad maturity involves consolidating media, optimizing supply-side solutions, and building an ecosystem that facilitates seamless communication between stakeholders. In a … Read more
Benjamin De Castro is a seasoned marketing executive with experience in various industries, including financial services, eBooks, and now, photo books. He recently joined Mixbook, a photo book brand, as the Chief Marketing Officer. De Castro believes that his expertise lies in companies and products that have an emotional backbone, which is why he was … Read more
For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent weeks, brands have noticed a significant drop in views on Reels posted on their accounts. This has led to questions about the reliability of social media algorithms and the difficulty of producing video … Read more
Procore Technologies, a leading global provider of construction management software, has announced the appointment of Sarah Hodges as its Chief Marketing Officer (CMO). In her new role, Hodges will be responsible for developing the strategic marketing plan and overseeing all marketing activities worldwide in support of Procore’s financial and strategic business objectives. Procore’s Founder, President, … Read more
Late payments have become a growing issue in the advertising industry, according to a new report released by online ad-revenue exchange OAREX. The data, which tracks digital media payments made both manually and programmatically, indicates that all forms of media-buying payments have been slowing down for digital media, especially for manual payments. In fact, the … Read more
TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even as it’s embraced by major brands and over a billion consumers worldwide. This week, the contrast between the two was particularly stark as the European Commission (EC) banned the app due to concerns … Read more
Unsolicited text messages are a nuisance that many people have experienced, and they can even be harmful if they contain fraudulent or deceptive content. While the Federal Trade Commission (FTC) has long been combating spam calls, the question remains whether they can do the same for text spam. The proposed rules by the Federal Communications … Read more
Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting and behavior modeling, according to a recent survey conducted by Chief Outsiders. The survey of 80 CMOs revealed that 84% of CMOs believe the economic and business climate of the next 12 months … Read more
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