In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in a system teetering on the edge of chaos. Ad fraud, a… Unraveling Ad Fraud: A Call for Transparency and Responsibility
The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits of consumers. From its humble beginnings as traditional static billboards, OOH… Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade
In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make a lasting impact in a market that has otherwise hit a… Quenching CTV’s Thirst: Adtech’s Guide to Data Springs
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning… HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing Officer (CMO). With an impressive background spanning over 25 years in… Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire
As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital advertising is significant, with a typical digital ad campaign for a… Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint
It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling from the tens of billions of dollars of investor money that had evaporated… Crypto Emperor’s New Clothes: SEC Charges Terraform Labs and CEO Do Kwon for Alleged Securities Fraud
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners, Gary Cardone and Monica Eaton Cardone. The suit alleges that the… Chargebacks911 Facing Feds for Alleged Unfair Practices
In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a leading digital marketing firm. This acquisition is set to expand BNP… BNP Engage Acquires Creative MMS to Expand Digital Marketing Services
In today’s fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does the impact it has on the environment. In response to this… MiQ and SeenThis Join Forces to Streamline Creative Delivery for Eco-Conscious Brands
The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep civil penalties. In notices sent to 670 companies, the FTC stated that companies… Lies, Damn Lies, and Advertisements: FTC Sends Warning to Gwyneth Paltrow
As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the beginning of the end. The fallout from the banks’ demise has… Will the Advertising Industry Collapse in 2024?
Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA Global conference in Miami. This digital marketing trade association conference will… Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down
Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the metaverse to build brand experiences and marketing, but many have yet… Virtual Dreams, Real Nightmares: The Pitfalls of Metaverse Expansion