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Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!
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Marketing Madness

Will the Advertising Industry Collapse in 2024?

As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this...
Adotat Staff - 0
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Marketing Madness

Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the...
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Metaverse

Virtual Dreams, Real Nightmares: The Pitfalls of Metaverse Expansion

Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been...
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Leaders

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn't until recently that it gained mainstream attention. With the...
Adotat Staff - 0
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Hiring & Management

The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So

HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief...
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News

Dolphin Entertainment makes a Splash with New CMO Hire Ellie Doty

Dolphin Entertainment, Inc. (NASDAQ:DLPN) has made a major splash in the entertainment, hospitality, and technology marketing industry with the hiring of Ellie...
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Hiring & Management

Marketing Maverick Jeremy Cornfeldt Joins Tinuiti

Tinuiti, one of the largest independent performance marketing firms in the US, has appointed Jeremy Cornfeldt as its first-ever President. With over...
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Leaders

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce,...
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Must read

Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...
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Artificial IntelligencePesach Lattin - 0

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...
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CTV/OTT StreamingAdotat Staff - 0

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...
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Hiring & ManagementAdotat Staff - 0

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...
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LeadersPesach Lattin - 0

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...
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Hiring & ManagementPesach Lattin - 0

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...
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Hiring & ManagementPesach Lattin - 0

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...
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Hiring & ManagementPesach Lattin - 0

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...
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Marketing MadnessPesach Lattin - 0

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term...
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ARCHIVE

CPALead & Peter Tarr Unlocks Revenue

Leaders Amy Capomaccio - 14
We conclude our series of interview on Content Locking with the CEO of perhaps...
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MiKandi Launches Adult Mobile App Store

Marketing Madness Hannah Shannon - 0
Adult app store MiKandi is looking for beta testers! The site recently launched HTML5...
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Inside Nike’s 50 Years of Marketing with Dirk-Jan van Hameren

Leaders Pesach Lattin - 0
Dirk-Jan van Hameren is the Chief Marketing Officer of Nike and has...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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