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Marketing Madness

Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio

So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio, a match made in… well,...

Adotat Staff - 2024-02-16

News

Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town

In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy Grail of marketing: a spot...

Adotat Staff - 2024-02-15

Adtech

From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that venerable institution of commerce and...

Adotat Staff - 2023-12-01

Artificial Intelligence

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel,...

Adotat Staff - 2023-09-28

Marketing Madness

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through the world of influencers once again, echoing the cadence of evolution. The ascent of Artificial Intelligence (AI)...

Adotat Staff - 2023-08-28

Artificial Intelligence

AI-Driven Scams: Unveiling the Underbelly of Advertisers’ Nightmares

Within the expansive and constantly shifting domain of the internet, where innovation and prospects intricately intermingle, an emerging malevolent surge of exploitation has surfaced,...

Adotat Staff - 2023-08-23

Lawyers Run The World

Unraveling Ad Fraud: A Call for Transparency and Responsibility

In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in...

Adotat Staff - 2023-08-16

Marketing Madness

Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...

Adotat Staff - 2023-08-10

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