Monday, June 16, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers, has announced the appointment of Oli Marlow Thomas as Chief Innovation...

5 Reasons Why CMOs Must Take Holidays and Turn off Their Phone

The first reason is that the holidays provide a much-needed break from work. We are often so focused on work and meeting deadlines that we don't have time to relax and recharge. Holidays give us a chance to step away from work and enjoy time with family and friends. This break can be refreshing and help us avoid burnout.

Uber’s New Advertising Program Could Raise Privacy Concerns

Uber has just launched a new advertising product that will let marketers target consumers with ads "based on where they have been and where...

TikTok to Introduce New Age Restrictions and “Adults Only” Streams

TikTok, the popular short-form video app, is making some changes in response to concerns about age-inappropriate content. Starting today, users will be required...

Kanye West’s Purchase of Parler and Its Implications

It has been announced that Kanye West had purchased a controlling stake in the social media platform Parler. For those unfamiliar with Parler, it...

The Role of the CMO is Constantly Changing – Here’s What You Need to Know to Stay Ahead of the Curve

If you're thinking about a career in marketing, or if you're currently working as a marketing executive, it's important to know that the...

Netflix COO and Chief Product Officer Greg Peters on the Economics of the Ad-Supported Plan

On Tuesday, Netflix executives Greg Peters (COO and Chief Product Officer) and Spencer Neumann (CFO) shared some more color on ambitions for the...

Keira Krausz Joins Purple Innovation as Chief Marketing Officer

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...