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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

How Elon Musk Wants to Destroy Twitter

Musk has a long history of supporting Donald Trump and attacking liberals. He is also known for being a bit of a troll himself,...

Pesach Lattin - 2022-10-26

Marketing Madness

FTC Proposes New Rule Prohibiting ‎Fake Reviews

The Federal Trade Commission (FTC) has issued a proposal that would prohibit the posting of fake reviews online. The proposal, if enacted, would make...

Pesach Lattin - 2022-10-26

Leaders

Jeremy Haft joins Digital Remedy as Chief Revenue Officer

Digital Remedy, a leading digital media and technology company, today announced the appointment of Jeremy Haft as the company’s Chief Revenue Officer. He will...

Pesach Lattin - 2022-10-26

News

Viral Nation Monetizes Content Creation With Acquisition of EightSeven Media

In a move that will surely have the internet talking, global influencer marketing agency Viral Nation has acquired content production company Eight Seven Media....

Pesach Lattin - 2022-10-25

Marketing Madness

NFL Films Wants To Take Over Hollywood

New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they're setting their sights on...

Pesach Lattin - 2022-10-25

Marketing Madness

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...

Pesach Lattin - 2022-10-25

Marketing Madness

How Out-of-Home Advertising Is Making a Comeback

Anyone who's been outside recently can attest to the fact that there are more billboards, bus stop ads, and building wraps than ever before....

Pesach Lattin - 2022-10-25

Leaders

Who is Kofi Amoo-Gottfried? The Man Behind DoorDash’s Marketing Dominance

Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery...

Pesach Lattin - 2022-10-25

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Leaders2025-01-15

Pesach Lattin

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Pesach Lattin

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