Wednesday, June 11, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal Communications Commission...
Pesach Lattin -
Leaders

Kari Shimmel Promoted to CEO of Campbell Ewald

In a move that's sure to make history, Interpublic Group's Campbell Ewald has promoted Kari Shimmel, making her the first female CEO in their...
Pesach Lattin -
Marketing Madness

Half of Americans Agree with Brands Quitting Twitter

According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to...
Pesach Lattin -
Marketing Madness

AdBlockers: New Threat or Boon?

We know that ad blockers are good for you. They're like your favorite health food: they're full of fiber and antioxidants, but they taste...
Pesach Lattin -
Marketing Madness

Is Social Media Dying as a Sales Tool?

Social media is dying as a sales tool. It’s just that no one knows it yet. It’s true: brands are spending less money on social...
Pesach Lattin -
Leaders

Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer

Integral Ad Science, a global leader in ad quality and brand safety solutions, today announced the appointment of Khurrum Malik as Chief Marketing Officer...
Pesach Lattin -
Leaders

Beth Henry Hired as CMO of Curative

Curative, a leading healthcare delivery company, today announced the appointment of Beth Henry to the position of Chief Marketing Officer (CMO) of Curative. With over...
Pesach Lattin -
Leaders

Marianne Radley added as CMO of Smoothie King

Smoothie King has added an experienced marketing executive to its leadership team. Marianne Radley brings a wealth of global marketing, advertising and product innovation...
Pesach Lattin -
1...686970...2,064Page 69 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com