Kari Shimmel Promoted to CEO of Campbell Ewald


In a move that’s sure to make history, Interpublic Group’s Campbell Ewald has promoted Kari Shimmel, making her the first female CEO in their 112-year history.

Shimmel was previously Chief Strategy Officer at the agency, and will now oversee operations in New York and Los Angeles as well as being based out of Detroit. She will remain in this role through the first quarter of 2023, when Kevin Wertz will be leaving his position as CEO after a successful 24 years at CE.

As CEO, Shimmel will oversee CE’s three offices while remaining based at its Detroit headquarters. The agency currently works with General Motors/Chevrolet/OnStar, ASICS, Dole, Harley-Davidson, Mutual of Omaha, Alliance for Lifetime Income and Travelocity clients.

In addition to his many other successes, Shimmel is credited with leading teams across the agency’s three offices to win more than 20 new clients in the last three years. She has developed the agency’s customer experience consulting practice and is chair of both the 4A’s Customer Experience Committee and its Brand + CX Council.

She posted on LinkedIn that she was “Excited to start this new chapter at Campbell Ewald with an incredible team Silmo Bonomi Al Benoit Jari Auger Barb Rozman-Stokes (She/Her) Jonathan Lange with special congrats to Colin Padden and Jamil Buie on their new roles.”

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