Curative, a leading healthcare delivery company, today announced the appointment of Beth Henry to the position of Chief Marketing Officer (CMO) of Curative.
With over 20 years of experience in marketing, strategic planning, and operations leadership, Henry is a proven senior marketing executive who has led marketing strategy for some of the most notable brands in healthcare.
“We are thrilled to have Beth on the Curative team as our new CMO, bringing her strong skill set of consumer healthcare-focused marketing and communications to our Marketing Communications team,” said Fred Turner, CEO and co-founder of Curative. “As Curative sets out to transform the healthcare industry, Beth’s insights and knowledge will help us advance the Curative mission to our key stakeholders so we can remove barriers to care and help keep our members healthy.”
Henry most recently served as Vice President and divisional CMO for Cigna HealthCare where she drove marketing strategy and activation across commercial and government healthcare business segments. Prior to that, she served as Vice President and COO of Cigna’s Select Segment which offers health benefits to clients with more than 500 employees.