Friday, May 30, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Phone?

After a horrendous week of basically being told by almost everyone that they suck, Facebook might have some good news on the horizon? According...

Facebook is Fraud Says Publication

Rob Enderle, of TechNewsWorld has written an article that claims, among other things, that Facebook is nothing but one huge Fraud. According to the...

Facebook COO Begs for Clicks

It seems things at Facebook are getting a little bit scary, and Sheryl Sandberg the COO of Facebook is now personally asking people to...

Mitt Romney Investigated by FTC for False Advertising

The FTC announced today it was launching a lawsuit against Presidential Candidate Mitt Romney for Deceptive Advertising. After a several week investigation they concluded...

New York To Ban Anonymous Posts?

New York Legislators have introduced a new bill, called the Internet Protection Act that would make it illegal to posts anonymously. The purpose of...

$50 Billion in Untapped PPC?

It seems that everyone loves to talk about how to get advertising approved on Facebook and how exactly Google Adsense might still work for...

Performance Horizon Group Wins Award

Performance Horizon Group (PHG), a leading provider of performance marketing technology, secured a win for ‘Best New Entrant’ at the 2012 annual Performance Marketing...

AffiliateTraction to Offer Brand Protection

AffiliateTraction is the first affiliate marketing agency to offer affiliate program content oversight for affiliate program management. AffiliateTraction, the multi-national affiliate adverting agency responsible...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...