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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook Ad Network?

Advertisers have long awaited Facebook’s release of an ad network that would allow for advertisers to use the Facebook ad platform all around the...
Pesach Lattin -
Marketing Madness

Fraud Protection or Die

Fraud has been an issue since online performance marketing's inception. When I first started in the industry in 1997, it wasn't always called fraud,...
Pesach Lattin -
Marketing Madness

Mobile Apps add Facebook Likes

One of the most familiar symbols in today’s technological world is Facebook’s Like button. The little thumbs up with a blue shirt cuff makes...
Pesach Lattin -
Marketing Madness

Raj Parekh joins leadership of ActiveProspect

ActiveProspect, a web based provider of Cost Per Lead Advertising solutions, today announced that Raj Parekh has joined the company as Executive Vice President...
Pesach Lattin -
Marketing Madness

Mobile: Higher Conversions, Lower Costs

Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and...
Pesach Lattin -
Marketing Madness

Windows 8 Brings Promising App Ads

At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to...
Pesach Lattin -
Marketing Madness

HitPath Drops Lawsuit Against Cake Marketing

Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved...
Pesach Lattin -
Marketing Madness

Live Inbound aka Vince Loughname aka Vincent K Patrick aka Kevin Patrick aka International Lead Service

"Recognized by experts as the clean cut leader in “Live Inbound” Conversion Sales and Marketing Solutions. We are uniquely suited to support small, meduim...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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